On this episode of #ThePlaybook, Rod McDermott, CEO of McDermott + Bull and Activate 180, discusses:

[3:26] - How fostering employee engagement is similar to adding rocket fuel to your business

[5:28] - Why having coaching systems in place for all of your employees (and not just executives) leads to improved performance

[8:22] - The true cost of not encouraging your employees to pursue their goals

[19:02] - Why you should focus on talent and never hire people who simply fit a job’s current role

An Interview With Rod McDermott, CEO of McDermott + Bull and Activate 180

"I try to remind myself, people learn more from failure than they do from success. So, if you allow your people to fail, they'll learn from it."